Lake of Bays Brewing Company Billboard spotted along HWY 11.

This billboard magically appeared along the HWY leading to Huntsville. Customers and beer lovers alike can now breathe a sign of relief knowing they are mere minutes away from the Brewhouse and Retail Store.

Big agency creative without of the high costs (and inflated egos).

How do we do it? It's quite simple really. Reduce the overhead by dealing with ex-agency professionals on a per project basis! You only use what you need when you need it. Why pay more? We offer the same quality of creative (better most of the time) and unbeatable customer service as our much larger counterparts. Think of what you can do with the extra cash? Call Rénald at (905) 465-3237 and let's schedule an appointment or if you prefer, click on Contact Us and fill out the simple form to either Schedule a Meeting or Request a Quote.

Lake of Bays Brewing Company Beer 1 takes to the streets of Baysville.

The residents of Baysville recently welcomed Beer One to their streets. The full graphics vehicle is the first (hence the name Beer 1) to LOB's fleet. As expected, it did attract a few glances from the local community. You can spot it yourself if you're ever in Baysville this summer.

Top 11 Reasons why you should choose Leduke Design for your next project.

• Extensive Advertising and Corporate experience (over 25 years)
• You deal directly with the person working on your project (Me!)
• Fast response time to inquiries (always on standby)
• Award-winning design (our reputation depends on it)
• In-house services (use outside sources only when necessary)
• Professional (always cool and courteous)
• Get it right the first time (we listen)
• Progressive (we share industry insights and trends)
• Resourceful (we make things happen)
• Utilize the latest applications (it pays to be current)
• Versatile (comes in handy on integrated campaigns)

Now we have a logo so how will it look like on a Label? Packaging? Signage? We now had to adapt it to a multitude of applications and to ensure the integrity of the logo remained intact when applied to various collateral. We had to create a simpler 1 and 2 colour versions for certain applications (such as T-Shirts, Glasses, Bags, ect.) so it can be reproduced consistently and effectively at any size.

Next comes the ever important label. This is by far the most crucial element. Everything hinges on the success of a well designed label. After all, this will be what the foundation consumers will identify with for years to come. Although this step is still in progress, we have established critical elements. The background consists of a photograph of dark rich leather (you can almost smell it). We intentionally kept it somewhat obscured so the main elements stand out when sitting on a shelf at your favourite Beer and Liquor Stores. It's all about setting the right mood. What's a brand without a tagline? We collectively agreed upon "Pure Northern Taste". This is contained in a shape in the style of old vintage railroad signage. This adds an sense of history and tradition. We carefully integrate these elements together into one cohesive brand identity.

Packaging. This is still in the developmental stages. Stay tuned for more.

We have been diligently working for the last several months creating and developing the new Lake of Bays Company brand and logo. The first batch of the flagship brew is scheduled to hit the shelves by the Summer of 2010 so we have a lot of work ahead of us.

We we're called in way back in late January of this year to begin the process of developing Lake of Bays Brewing's new brand. First off, we sat down with the owner to identify a few key elements. Company vision, mission, and audience. Further to our conversations with the owner, we conducted our own competitive research of other micro breweries to better understand the landscape. We knew our client was seeking a brand which reflected his philosophy of producing the highest quality beer. We also wanted to design a brand that would stand up against the best and most successful micro breweries in the market today. We we're inspired by natural ingredients, honesty, integrity, beer brewing tradition and culture. Sophisticated yet approachable. After numerous permutations, we came up with what we think is a beautiful and timeless logo. We kept the logo very simple by using the main call letters of the company. Clean, crisp and highly distinguishable. The "L" is strategically positioned to suggest a drop shadow of the "B" character. One cradling the other. A perfect fit! The white sans serif characters are against a rich red background colour which is then is encapsulated in a circle (slightly reminiscent of a vintage pub sign). The full name is then wrapped around accentuating the circle.

Looking for fresh and innovative ideas?

Feeling neglected by your existing design firm? Fees keep increasing while quality and service are decreasing? If these are recurring questions, we think it's time to make the switch. Call Rénald at (905) 465-3237 or go to the Contact Us section, fill out the simple form to either Schedule a Meeting or Request a Meeting. Isn't it time you get the proper treatment you and your brand deserve?

We tailor each and every project to suit your requirements depending on your budget, goals and objectives so you get the most on your investment.

Areas of EXPERTISE:

• Brand Development and Strategy
• Corporate Communications
• Web & Interactive Media
• Retail & Consumer Communications
• Point of Sale
• Packaging
• Advertising
• Environmental Graphics

List of SERVICES:

• Art Direction
• Web & Print Design
• Digital Art Preparation
• Marketing
• Research
• Copywriting
• Illustration
• Photography
• Project Management

Work smart, spend wisely.

Let's face it, times are tough. Your budget keeps dwindling down but you're still expected to do more with less. Nothing short of a miracle. We understand. You're looking for a company that delivers top quality at an affordable price. First of all, my client's enjoy the fact they deal directly with the main person who's actually working on their project. Me. I mostly design of course, but on occasion (and budget permitting) I switch hats and become a copywriter, photographer, illustrator, photoshop and pre-press expert, programmer, co-ordinator and master juggler. We also keep costs down by having our team of professionals working off site. With today's technological advancements, we can communicate easily with all our clients at a moment's notice. It's like having your very own creative department (without the high payroll costs and whinny employees)!

So, whether you're a small startup or a multi-national company, we deliver winning solutions. We assist Brand Managers, Marketers and Entrepreneurs achieve (and in most cases surpass) their goals and objectives. We specialize in creating and producing results-oriented online, environmental and print creative solutions. We offer a wide range of services making Leduke the ideal one-stop solution for all your design requirements.

Our pool of professionals consist of:

• Art Directors
• Designers
• Illustrators
• Photographers
• Programmers
• Marketers
• Media Buyers
• Copywriters
• Jugglers

Well, after four years it was time to move on. I opened my own design firm initially but soon formed a partnership with another incredibly talented designer to form Fydyshyn Leduc Design Associates. During the next 8 years our work garnered numerous design awards which were featured in the Art Directors Club of Toronto Annual, Studio Magazine Annual and Applied Arts Magazine Annual.

Following the demise of FLDA, I teamed up with marketer extraordinaire Jeffrey Gottheil under the name of J. Gottheil Marketing and Communications Inc. As Senior Art Director an co-Creative Director, we created numerous successful campaigns for companies such as T-Fal Canada, Kitchen Stuff Plus, Cedar Springs Water, and many more.

It was time to go out on my own once again. I re-opened Leduke Design+Communications Inc. in 2002 and never looked back. The design landscape has changed a lot since those early days at Sherman Laws but the fundamentals remain the same. Great design comes down to natural talent and what you do with it.

Some of you may have guessed it, I'm bilingual. Born and raised in the great white north city of Sudbury. Home of the Big Nickel! As soon as I turned 18 years of age, I packed my few belongings, sold my car and made my way to the big city of Toronto to start my career. I was fortunate enough to be accepted at Humber College. Two years later (and many sleepless nights), I graduated with honours. My journey into the world of advertising and graphic design had begun.

My first job was at Sherman Laws Limited. It was 1979 and advertising was still in its glory days. I worked alongside some of the very best artists of the day. In fact many well known designers and photographers had passed through (Heather Cooper comes to mind). I honed my skills in those early years.

My next place of employment was to be my most rewarding time of my professional career. This is where it all started for me. It was as a Senior Designer/Illustrator for the Corporation of the City of Toronto that I blossomed. I was very fortunate to work with some great talent. There was Charlotte Empey (Editor of Flare and Canadian Living), John Cook (Compass360 Design), James Wilson (Overdrive Design) and many more who have gone on to greatness in their own right. I am forever indebted to them all.